Cadillac has announced that it will re-launch itself as a brand in Europe under the new Cadillac Europe division name. The new Cadillac sees Europe as an important market (as suggested by the CTS SportWagon) and so the new models and brand will be announced at the upcoming Geneva Auto Show.
Joining Cadillac’s current small offering in Europe will be the CTS SportWagon, SRX crossover and the CTS Coupe. The 556-hp CTS-V Coupe will also prepare to hit the German autobahn and Italian autostrada.
In addition to these models, Cadillac will also show the rest of its lineup including the CTS and CTS V sedans as well as the Escalade Hybrid.
We’ll be sure to bring you full coverage of the Geneva Auto Show starting March 1st.
Click here for AutoGuide’s live 2010 Geneva Auto Show coverage starting Monday, March 1st.
Official release after the jump:
CADILLAC PLANS NEW START IN EUROPE
CTS Coupe celebrates European premiere at the Geneva Motor Show
CTS-V Coupe to follow late in 2010
New SRX and CTS Sport Wagon will be available this summer
DETROIT– A newly created organization, Cadillac Europe, will be established to
manage import, distribution and marketing of a selected range of Cadillac models
specified for the European markets. The vehicles will be retailed through a fully
authorized Cadillac sales and service network in key European markets. Specific details
will be announced at a later date.
“Europe is an important market for Cadillac,” said Bryan Nesbitt, Cadillac general
manager. “Re-establishing distribution of our premium offerings is good news for those
who seek import exclusiveness”
At the Geneva Motor Show, Cadillac presents the CTS Coupe for the first time in Europe.
Slated to arrive in North American Cadillac showrooms this summer and this fall in
Europe, the CTS Coupe is a new luxury sports coupe designed to become the visual
centerpiece of the brand’s revised lineup.
The Coupe is a classic 2+2 layout bolstered with advanced technology, such as a rear-
view camera system and a performance-oriented suspension, combined with rear-wheel
or all-wheel drive.
The Coupe joins the CTS Sport Sedan, the 556-horsepower (415 kW) CTS-V and new
CTS Sport Wagon as the foundation of Cadillac’s lineup. A high-performance V-Series
edition of the Coupe will also be released this year.
In Geneva, Cadillac will also exhibit the new CTS Sport Wagon, CTS Sport Sedan and
the range-topping CTS-V. The new CTS Sport Wagon will be available as of model year
2011, while the CTS Sport Sedan and the CTS-V are available now. Additionally,
Cadillac will present the new SRX, a midsize luxury crossover, featuring a completely
new design combined with an efficient, high-technology engine. The new SRX goes on
sale in Europe with model year 2011.
The Cadillac Escalade Hybrid will also be shown in Geneva. The Cadillac Escalade
Hybrid is the first full-size luxury SUV worldwide featuring the fuel-saving Two-Mode
Hybrid System. This vehicle offers more than 40-percent fuel consumption reduction in
city driving and dramatically reduced exhaust emissions, while offering all the
advantages of a spacious luxury SUV.
Two-Mode Hybrid technology can operate the vehicle solely on battery-electric power
during idling or low-speed driving situations. The permanently all-wheel-driven Escalade
Hybrid also incorporates Active Fuel Management technology that enables the 6.0L V-8
engine to operate on only four cylinders in certain driving conditions to save fuel.
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